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Details of Grant 

EPSRC Reference: EP/I006885/1
Title: Co-production of Physical Products and Value Co-creation - Scalability in the Wild
Principal Investigator: Hao, Dr L
Other Investigators:
Karababa, Dr E Everson, Professor R DONG, Dr H
Zhang, Professor DZ Ng, Professor ICL
Researcher Co-Investigators:
Project Partners:
Delcam International plc Mondelez International
Department: Engineering Computer Science and Maths
Organisation: University of Exeter
Scheme: Standard Research
Starts: 01 March 2011 Ends: 31 August 2012 Value (£): 365,236
EPSRC Research Topic Classifications:
Design Engineering Design Processes
Manufact. Enterprise Ops& Mgmt New Media/Web-Based Studies
Product Design
EPSRC Industrial Sector Classifications:
Manufacturing Retail
Information Technologies
Related Grants:
Panel History:
Panel DatePanel NameOutcome
27 Apr 2010 Digital Economy - Research in The Wild 3 Announced
Summary on Grant Application Form
Our wish through this Research in the Wild call is to take a significant step towards collective user creativity in physical products, concurrently generating added value and superior user experience. User communities can collaboratively produce (co-produce) and actively support, vote and enjoy products, and experience co-created product value, though this predominantly resides in a digital media and virtual environment. Many users have yet to interact with manufacturers to co-produce tangible physical products largely because of design and production complexity issues, although this is an area of rapidly growing interest and one which are seek to address in this project. This project aims to break down these barriers, and implement and evaluate user based design, production and web service tools for users and manufacturers to co-produce physical products and co-create user added value and bring these tools to a viable commercial exploitation position. The project will utilise a flexible chocolate Additive Layer Manufacturing (ChocALM) technique and integrate it with mass production technology, thereby engaging a large numbers of users to support co-design and co-production of chocolate gift products. This would help to invigorate a substantial UK share in this global market. This project therefore will boost our experience of a sustainable digital economy, grow the service capability of manufacturers, and bring creativity and innovation to a user society.
Key Findings
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Summary
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Further Information:  
Organisation Website: http://www.ex.ac.uk